Bonneville Flatball Club

Branding & Strategy

Creation of a visual identity for the Bonneville Flatball Club, a competitive club ultimate frisbee team based in Provo, Utah. Their name draws inspiration from the Bonneville Salt Flats, a landscape whose speed and endurance they embody on the field. Their mascot, the mammoth, symbolizes strength resilience, and a deep connection to the prehistoric landscapes of Utah.

Project Overview

Deliverables

Icon
Logotype
Color Palette
Brand mockups

This direction pays homage to the Bonneville Salt Flats, rounded out with a prehistoric flair. Brand visuals aim to balance a rugged yet modern look.
The palette draws inspiration from Utah’s landscape, with Mammoth Blue and Salt Abyss Conveying dependable authority and power, while Frosted Flats and Dusty Slush provide crisp contrast and neutrality. Tusk Clay introduces some warmth to an otherwise cool array of colors.
Designed to be used across many team materials, the logotype embodies core team values such as speed and adventure.
- Tusk Imagery calls back to team mascot
- Rough edges feel wild and raw
- Icy blues combined with sharp corners express speed and
A symbol used to reflect Bonneville Flatball Club’s values of strength, resilience, and a prehistoric connection to Utah.
- White outline delivers a visual punch, ensuring high contrast to feel bold and adventurous
- Skeletonized skull emphasizes the prehistoric connection to Utah
- Front profile is easily identifiable as the team mascot